Power of the God Meme

Memes can produce actual physical sensations. For example, the “God meme” is powerful not only because it has “great psychic appeal”… it also can produce strong physical sensations, like euphoria. It even drives people… to various states of arousal, and can lead to behaviors that range from harmless to murderous. Being directly linked to genes, sex-related memes are particularly powerful. In both these cases the meme is actually activating other bodily chemicals, be they adrenaline or sex glands. And it may well be that memes — separate from their phenotypic effects — are in fact actual neurochemicals, with access to centers of emotion and motor response in the brain. ((Sharks in the Meme Pool. http://www.exhibitresearch.com/kevin/anthro/sharks.html))